In 2012, Renita launched Mynd Matters Publishing, an author-centric hybrid publishing company dedicated to guiding and supporting new and aspiring authors through their book publishing journeys. Since opening its doors, MyndMatters has published over 190 titles and 340 books across an array of genres including adult fiction, self-help, memoir, children’s fiction, poetry, business, and more. Under the Mynd Matters imprint, Renita has published several of her own titles including Yesterday Mourning, Rihanna’s Can-Do Adventures, Santa’s Holiday Mix-Up and Santa’s Holiday Mix-Up Coloring Book.

In 2014, she launched a second enterprise, SightsSet Consulting. SightsSet helps clients integrate consumer understanding into every element of brand strategy and marketing execution. Since inception, its team of strategists has created customized solutions for every type and size of enterprise including, but not limited to, Procter & Gamble, PepsiCo, Pfizer, American Express, Ebony, Janssen, and DoorDash.

Renita received a B.S. in Business Administration and MBA from Florida A&M University and has two executive education certifications in Entrepreneurship from Dartmouth College.
She currently serves on the Board of Directors of the Independent Book Publishers Association (IBPA) and is a member of the 2024-2025 IBPA Executive Committee.

Committed to educating professionals about the power of insights, strategy, and entrepreneurship, Renita has facilitated workshops in the U.S. as well as Argentina, South Africa, and the United Kingdom.

When she’s not busy amplifying and uplifting the voices of others, Renita enjoys globetrotting, writing innovative stories, and connecting with friends.